Marketing Traps in the Infant and Child Industries
Monday, March 31st, 2008Ever wonder how parents of past decades managed to produce and raise healthy kids without all the educational products and expensive baby classes that parents today have access to? Well, if you’re Pamela Paul, author of Parenting Inc., the problem is not how our parents raised us without all the professionalized parenting of today, but how today’s parents raise their children when the parents themselves are victims of major marketing traps. In Salon.com’s article “The Parent Trap,” Paul gives an interview discussing Parenting Inc. and highlights the products and promotions that too many parents buy into. Literally.
Among the parents traps are the $800 Bugaboo stroller, which Paul claims raised the bar for what parents are willing to spend on a cart in which they push their child around in.
Coming from an attachment parenting standpoint, wouldn’t it make more sense to purchase a baby carrier for less than $100? An earth friendly bonus is that the same objective is met (baby is moved from point A to point B) but there is less plastic involved.
Other parenting traps include designer candies, interactive toys (Paul insists, “No, toys don’t need to be interactive. Children need to interact with toys.“), expensive child classes for babies that are really child classes for parents (um, Gymboree anyone?), sleep trainers and doulas (although Paul doesn’t necessarily consider these professionals to be poor investments for parents to make), the baby proofing industry, Baby Einstein, and baby sign language (although I disagree with Paul. Sign language has helped Annabelle overcome much frustration since she is able to communicate her needs as a pre or minimally verbal toddler).
For Paul, the greatest harm in all the parent marketing traps, is not the monetary cost, either. It’s the values that the parents instill subconsciously in their children when they make huge investments in things, things, things.
Paul’s words of wisdom for avoiding entrapment: reuse, recycle, repurpose.
It makes sense. Spend more time and less money to invest in your relationship with your child. It’s the love that matters to them most in the long run. Not all the fancy products, games, toys, gear, etc.
———
Image courtesy of The Simple Living Network
If you enjoyed this post, make sure you subscribe to my RSS feed!









My favorite baby wearing supplier is Jennie Paige, a work at home mom who owns 
Also, as an update to my post last week about
My search for the perfect sippy cup continues but right now, 













